Melanie Faldo - Press & Public Relations Director

 

Melanie Faldo is an experienced PR practitioner, business woman and author who has travelled the world extensively representing a broad portfolio of clients drawn from the worlds of business, sport and entertainment. After graduating from the University of Warwick, Melanie worked in the publishing industry writing articles for a number of newspapers and magazines.  A few years later she was commissioned to write a book on golf for women by Pelham Books, now part of Penguin Books.  A second book on cookery followed 2 years later. At that same time co-founded Sackville Books, a publishing company specialising in high quality non-fiction books where she and managed the sale of foreign rights and the marketing and PR for the company’s list.

 

Several years later she set up Melanie Faldo Public Relations & Marketing which quickly established itself as a strong force within the industry, noted for its successful campaigns and large scale publicity for its clients in the press, radio and television.  The company also organised innovative marketing campaigns which included strategic planning, brand identity development and the delivery of below the line collateral while developing a strong capability in special events management extending to launches, conferences, gala dinners and sports tournaments. Included in its client base were corporate clients, art publishers, galleries and fine artists, renowned restaurants, television and Michelin-starred chefs, sportsmen and women from the worlds of show jumping, Formula One and professional golf, a Premier League football club, leading sporting brands, eminent medical professionals, jewellers and luxury clubs and hotels and resorts around the world.

 

During this period Melanie created a polo event which became part of the high goal polo season, she revived a professional golf tournament, staged fashion shows with eminent designers and fashion brands and successfully launched the Schizophrenia Research Appeal in the City of London as well as spearheading a number of international conservation projects and publicising prominent events like the Sunday Times Sports Personality Awards.

 

In recent years Melanie has been involved in the development and management of luxury resort communities around the world in both established and emerging markets such as Spain, Cyprus, Portugal, Anguilla, Cape Verde and Morocco. She has worked for and collaborated with various tourist boards such as the Costa del Sol Tourist Board and the Estoril and Sintra Tourist Board in Portugal and was responsible for the launch and development of a management company for whom she ran the Spanish office. In addition to this Melanie played an important part in the development of an upmarket club and restaurant in Spain where she was responsible for delivering the brand identity and setting up a worldwide franchise operation.

 

Melanie continues to manage a large portfolio of clients drawn from diverse industries providing them with the skills and resources required to grow and develop their businesses.